The ASA have decreed that and advert for the Niceway Code should be banned because it shows a cyclist cycling utterly irresponsibly without a helmet and also cycling away from the kerb which they think might be a bit dangerous because it makes cars overtake properly.
Of course the only thing to do when jumped it little tosspots go around banning things is to make sure it get seen as far and wide as possible, so here it is
And here’s the whole video
And to these people
Five complainants challenged whether the ad was irresponsible and harmful, because it showed a cyclist without a helmet or any other safety attire, who was cycling down the middle of the road rather than one metre from the curb.
Be you ‘concerned parents’ or ‘concerned motorists’, screw you too.
make sure we spread the word